Public Relations
Coolcumba Communications has been involved in PR best practices since we first started on 1 February 2001.
We have learned that in today’s digital era and ‘new normal’, that go-to-market campaigns rely on content more now, than ever before.
Content is the new currency of influence!
Content needs to be informative, educational, authentic, consistent and frequent in order to make an impact on ‘eyeballs’.
We specialise in the following PR services:
- Types: news announcements, customer case studies, product updates, trend/ features and opinion pieces
- Content generation: interviews, write-ups and secondary desktop research
- Content management: copywriting, editing, packaging and placement
- Content integration across all digital platforms including: websites, Facebook, Twitter, LinkedIn, Instagram and Google My Business
- Online media tracking and reporting
- Media liaison and launches
