1. |
Does your company have an identified brand and reputable image? |
2. |
Does your company communicate its market positioning and business solution offering in a clear and consistent way? |
3. |
Do staff know who your company’s competitors are? |
4. |
Is your company’s Web site user-friendly and up-to-date? |
5. |
Does your company generate positive media coverage? |
6. |
Do staff return telephone messages and e-mails within 24 hours? |
7. |
Do staff go out of their way to exceed customer expectations? |
8. |
Do staff make an effort to get to know and retain existing customers? |
9. |
Do staff present themselves professionally at meetings and corporate functions? |
10. |
Do staff know what the company does and are they part of its vision? |